Website is an ideal platform for online presence. Building and maintaining a website via WordPress, Wix or other tools serve different business needs. Business owners should always know the objectives before building a website – automation to get sales, or for branding purposes. A website for branding does highlight on the impressive profile, relevant company information, telling customers what is the services offered and ways to connect with the business. Besides, opt for e-commerce website if expecting automated sales conversion.
Create a responsive web design is extremely important to enhance the user experience on a website. Accomplish higher brand engagement and better conversions with a website that is user-friendly, easy to navigate and responsive across desktop, tablet and mobile. Great website is presented at a balance of graphics, videos and words. Seamless user experience within the website also portrays brand image, increases user engagement, maximize conversion rates (with payment gateway function).
Owning a well-functioning website is best to tie with marketing activities, be it campaigns, advertisement or link with other channels. Optimize website using SEO that customized to your brand to rank higher on Google, Yahoo, Bing and other search engines. An SEO-friendly website on the other hand contribute to the website traffic and increase brand awareness, because it helps potential customer who are already searching for the particular product or service to notice you easier.
Inserting Pixel into website also adds value to a website. A high traffic website, especially e-commerce website is recommended to have Pixel installed to track and website activities. Page view, content view, add to cart, initiate checkout and others definitely helps to identify customer behavior and preference based on the data collection & analysis. Future marketing activities can be improved and well-executed with the use of data. Our passionate team provide web solution and customize website with a clear focus on customer journey and user experience to serve business needs.