Graphic design is where ideas presented in visual. From company logo to social media posting, consistency is the key to making a successful branding to let people recognize a brand. In the digital era, an eye-catching graphic design can bring significant virality to brand. A well-designed visual in the form of image, animated GIFs or motion graphics are tend to perform better on social media. The main objective of graphic design is to let the target audience stop and look at your brand, at the next level boosting brand engagement and even generate sales.
Professional graphic design is a reflection of your brand identity. Usage of fonts, colours and placement vary on the purpose and also target market. An effective graphic design that consists of brand elements, graphical icons, contrast will be able to deliver a clear message and also likely improve the user experiences and advertising performance. The rise of social media platform specifically Instagram also make “beauty visual” a trend.
Adding graphic design to social media and digital channels can encourage engagement and actions. Top-to-toe from a profile picture, cover photo, social media posting, advertisement, to web design, display banners, required graphic design to completely present brands in an organized way, in order to grab the attention and first impression among internet users. For example, a Facebook posts with graphics or motions will gain higher engagement than purely words. Graphic design makes brands more likely to stand out, especially in the competition of high traffic platforms such as Facebook and Instagram.
Design works require research on understanding preference of the target market, market trend or even split testing on ad performance. Not every business able to access to a professional graphic design personnel or team to create content that’s worth a thousand words. Our team of creative design takes your brand seriously. We create engaging visual for your social media and online branding, break through your online performance to a next level.