Search Engine Optimisation (SEO) is the process of improving the quality and quantity includes optimizing the keywords, relevant content and backend settings to enable a website to rank higher in search engine results pages. It helps potential customers easily find and visit the business’s website with organic traffic. The top search topics in Malaysia are mostly related to entertainment, restaurants, education, travel, fashion, gadgets and vehicles; also meaning these industries are more competitive.
SEO strategies are executed to increase brand awareness and generate better conversion rates. However, the factors of an SEO copywriting, visual, or even coding can determine the ranking and traffic via listing without cost. An SEO-optimized website is able to drive in more visits from customers who are searching a specific product or service, which eventually may contribute to online sales. Approach our team at SP Digital Plus to know everything about how to fulfil your #1 ranking expectation on search engine with quality SEM and SEO services.
Search Engine Marketing is one of the digital marketing methods to promote websites with a high visibility to be found on search engine. It can be carried out with search engine advertising campaigns. An SEM campaign highly customizable and can be flexibly modified to suit business needs and consumer behaviour for meeting best result. The key success factors of SEM are highly depending on the detailed-targeted audience, specific objectives for business needs, measurable outcomes and a wide number of users. It is ideal to be used to increase brand awareness, boost site traffic via paid search listings.
The success of Search Engine Marketing with Google Ads is measured through a few key metrics throughout the process, includes Reach, Bounce Rate (BCR), Click-Through Rate (CTR), Conversion Rate (CVR) and the most crucial part – Return on Investment (ROI). A combination of proper planning and utilizing tools such as Google Analytics, Google Trend, Keyword Planner, etc. for better quality keywords will allow businesses to grow organic search traffic on search engines to e-commerce store, website, without any advertising cost.